Predictive analytics and generative AI for data-driven marketing strategies. Edited by Hemachandran K ... [et al.]. Boca Raton : Chapman & Hall/CRC, 2025. 1 online zrdoj (290 s.). Artificial intelligence, machine learning, data analytics and automation for business management. Názov z titulnej obrazovky (verzia z 14.10.2025). Dostupné na: https://doi.org/10.1201/9781003472544. ISBN 978-1-003-47254-4.