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Title Marketing plans Subtitle how to prepare them, how to use them Author info Malcolm McDonald Author McDonald Malcolm
Issue data Oxford : Butterwort Heinemann , 2002. - xvii, 630 s. : grafy, obr., tab., 25 cm Issue 5th ed. ISBN 0-7506-5625-5 Keywords marketing marketingové plánovanie - marketing planning Language English Country Great Britian systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 26410 Univerzita Mateja Bela Economic reading room In-Library Use Only