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Vydavateľ = "Univerzita sv Cyrila a Metoda v Trnave Fakulta masmediálnej komunikácie"
Názov Recon codified legislation on the consultation of ordinary people and the average consumer in different contexts Aut.údaje Marek Švec, Andrea Olšovská Autor Švec Marek 1984- (50%) UMBPR17 - Katedra občianskeho a pracovného práva
Spoluautori Olšovská Andrea (50%)
Zdroj.dok. Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. S. 673-681. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia Kľúč.slová spotrebitelia - consumers marketingová komunikácia - communication in marketing - marketing communication osobnostné predpoklady Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina Slovenská republika Anotácia The legal construct of the view of the average person in legal relationshipsis based on the premise of differentiation of individual natural persons. Different subjective attributes and personality characteristics may affect the ability of a party of the legal relationship to perform later legal acts. This premise is more pronounced in the field of marketing communication and the conduct of business entities in the economic market at the moment, when we assume that their activities are aimed at arousing the interest of a natural person for their products and services in the position of a consumer. Achieving a firm belief in a particular characteristic of a particular product usually leads to the final step of purchasing that product. Even with this fact in mind, the concept of the average consumer was created in the past, a partial foreshadowing of which is the newly drafted provision of the recodified Civil Code in the form of a "presumption of common abilities". Therefore, in the presented scientific article, the authors deal with the connection of the new provision with the existing concept of the average consumer, while they complete the legal reasoning with the legal practice to the institute of the average consumer. The legal interpretation is complemented by an interdisciplinary excursion to another branch of law to confirm the legal arguments presented. URL Link na konferenciu Kategória publikačnej činnosti AFD Číslo archívnej kópie 51279 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
článok
Názov Selected aspects of eco-design implementation in companies in Slovakia Aut.údaje Zdenka Musová, Eva Poliačiková, Martina Minárová Autor Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Poliačiková Eva 1960- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Minárová Martina 1973- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. Pp. 470-478. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia Kľúč.slová cirkulárna ekonomika - circular economics - circular economy ekológia - ecology dizajn - design životné prostredie - environment globálna zodpovednosť Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina Slovenská republika Kategória publikačnej činnosti AFD Číslo archívnej kópie 51272 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ článok
Názov Communication today Podnázov scientific journal of the Faculty of Mass Media Communication at the University Ss. Cyril and Methodius in Trnava Vyd.údaje Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie , 2021 ISSN 1338-130X Form.deskr. časopisy - journals Roč., číslo Vol. 12 no. 2 (2021) Jazyk dok. angličtina Krajina Slovenská republika URL Link na zdrojový dokument Kategória publikačnej činnosti GII Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy - PERIODIKÁ - Súborný záznam periodika (1) - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika ČLÁNKY 2021: Possibilities and limitations of communication of special purpose civic associations-the case of internal communication of a trade union active in a company influenced by the groundswell concept 
časopis
Názov Zero-waste, package-free stores and consumer behavior of Z-generation Aut.údaje Martina Minárová ...[et al.] Autor Minárová Martina 1973- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Poliačiková Eva 1960- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Musová Zdenka 1971- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Gundová Petra 1986- (25%)
Zdroj.dok. Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. Pp. 458-469. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia Kľúč.slová cirkulárna ekonomika - circular economics - circular economy spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour odpad - waste products obalové odpady generácia Z - generation Z Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina Slovenská republika Kategória publikačnej činnosti AFD Číslo archívnej kópie 51271 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ článok
Názov Corporate environmental responsibility as a source of sustainable competitive advantage Aut.údaje Jana Hroncová Vicianová Autor Hroncová Vicianová Jana 1985- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. S. 244-255. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia Kľúč.slová competitive advantages eko-inovácie - eco-innovations environmentálna zodpovednosť - environmental responsibility podniky - business enterprises environmental technologies Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. slovenčina Krajina Slovenská republika Anotácia Corporate environmental responsibility in business practice should focus mainly on limiting negative impacts on the environment, investing in environmental technologies and evaluating the environmental performance of the company. Within this context, it represents a constraint for many small and medium-sized enterprises, which represents an increased expenditure in its implementation, but on the other hand, it highlights the importance of ensuring sustainable management and, at the same time, brings economic effects in the form of increased efficiency and effectiveness of product production, growth in the competitiveness of the enterprise, employment, productivity and, ultimately, the financial performance of the enterprise, which can be considered as a source of sustainable competitive advantage. The article presents the results of its own research, analyses and evaluates the application of selected elements of environmental responsibility in small and medium-sized enterprises in Slovakia and identifies potential sources of competitive advantage for the enterprise. URL Link na plný text Kategória publikačnej činnosti AFD Číslo archívnej kópie 51452 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ článok
Názov Marketing identity Podnázov new changes, new challenges conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021 Akcia Marketing identity 2021: new changes, new challenges . medzinárodná vedecká konferencia , Trnava , 09.11.2021 Vyd.údaje Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie , 2021. - 744 s. Vydanie 1. vyd. ISBN 978-80-572-0220-2 ISSN 1339-5726 Form.deskr. zborníky konferencií Jazyk dok. angličtina Krajina Slovenská republika URL Link na plný text Kategória publikačnej činnosti FAI Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy (4) - PUBLIKAČNÁ ČINNOSŤ 
kniha
Názov Possibilities and limitations of communication of special purpose civic associations - the case of internal communication of a trade union active in a company influenced by the groundswell concept Aut.údaje Marek Švec, Adam Madleňák ... [et al.] Autor Švec Marek 1984- (33%) UMBPR17 - Katedra občianskeho a pracovného práva
Spoluautori Madleňák Adam (33%)
Bezáková Zuzana (33%)
Horecký Jan (1%)
Zdroj.dok. Communication today : scientific journal of the Faculty of Mass Media Communication at the University Ss. Cyril and Methodius in Trnava. Vol. 12, no. 2 (2021), pp. 32-45. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 Kľúč.slová odborové organizácie - trade unions interná komunikácia - internal communication integrovaná marketingová komunikácia - integrated marketing communication identita - identity informácie - information Form.deskr. články - journal articles Jazyk dok. angličtina Krajina Slovenská republika Anotácia Based on their experience, the authors analyze the above-described trend, define possible legal and social restrictions, and outline possible solutions while respecting the nature of the special purpose civic association. The paper is unique as it is the only paper which offers an insight into a conservative and (still) inaccessible (for non-members) environment of internal communication of trade unions (communication with members and potential members) based on the objective interdisciplinary research combining legal science and marketing communication. The objective of the paper is not to present an exhaustive overview of the issue, but to present new possibilities for the research in areas (where marketing plays an important role) that have so far gone unnoticed by marketing communication researchers. URL Link na plný text Kategória publikačnej činnosti ADN Číslo archívnej kópie 51104 Kategória ohlasu ZAUŠKOVÁ, Anna - KUSÁ, Alena - KUBOVICS, Michal - SCEPKOVÁ, Simona - URMINOVÁ, Marianna. Current state and prediction of the future of digitization as a part of industry 4.0. In Serbian journal of management. ISSN 1452-4864, 2022, vol. 17, no. 1, pp. 111-123.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika článok
Názov Trust building and fake news on social media from the perspective of university students from four Visegrad countries Aut.údaje Ludvík Eger, Dana Egerová ... [et al.] Autor Eger Ludvík (16%)
Spoluautori Egerová Dana (14%)
Mičík Michal (14%)
Varga Erika (14%)
Czeglédi Csilla (14%)
Tomczyk Łukasz (14%)
Beran Sládkayová Michaela 1992- (14%) UMBPF14 - Katedra andragogiky
Zdroj.dok. Communication today : scientific journal of the Faculty of Mass Media Communication at the University Ss. Cyril and Methodius in Trnava. Vol. 11, no. 1 (2020), pp. 70-89. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2020 Heslá korp. Vyšehradská štvorka - Višegrádska štvorka - V4 (zoskupenie štátov) - Vyšehradská skupina - Visegrad Group
Kľúč.slová focus groups sociálne médiá - social media trust-building policy university students Form.deskr. články - journal articles Jazyk dok. angličtina Krajina Slovenská republika Kategória publikačnej činnosti ADN Číslo archívnej kópie 47580 Kategória ohlasu MAGO, Zdenko. Fake-vertising and mobile games : case study of 'pull the pin' ads. In Communication today. ISSN 1338-130X, 2020, vol. 11, no. 2, pp. 132-146.
HARMATIY, Olha - HALADZHUN, Zoriana - MAKARCHUK, Olena - KRAVÁK, Peter. Government internet-based communication in times of COVID-19 : the perspective of university students from Slovakia and Ukraine. In International journal of media and information literacy. ISSN 2500-106X, 2021, vol. 6, no. 2, pp. 329-337.
GÖKSEL, Ali Gürel - AKGÜL, Aygün. Üniversite öğrencilerinin sosyal medyaya güven düzeylerinin incelenmesi. In Spormetre : beden eğitimi ve spor bilimleri dergisi. ISSN 1304-284X, 2021, vol. 19, no. 4, pp. 241-256.
LUKASIEWICZ, Katarzyna - WERENOWSKA, Agnieszka. The importance of trust in social media. In Trust, digital business and technology : issues and challenges. New York : Routledge, 2022. ISBN 978-1-032-21046-9, pp. 84-95.
PALAU-SAMPIO, Dolors - CARRATALA, Adolfo - TARULLO, Raquel - CRISOSTOMO, Paz. Quality recognition as a prescriber against disinformation. In Comunicar. ISSN 1134-3478, 2022, vol. 30, no. 72, pp. 1-11.
PAUNOVIC, Ivan - OBERMAYER, Nora - KOVARI, Edit. Online branding strategies of family SME wineries : a Hungarian-German comparative study. In Journal of family business management. ISSN 2043-6238, 2022, vol. 12, no. 3, special issue, pp. 450-467.
YEGEN, Ceren - HARMATIY, Olha. Internet use and understanding the tendency for media use in the post-COVID period. In New normal in digital enterprises : strategies for sustainable development [online]. 1. vyd. Singapore : Palgrave Macmillan, 2023, pp. 47-68 [cit. 2023-03-08]. ISBN 978-981-19-8618-5. Dostupné na: https://doi.org/10.1007/978-981-19-8618-5_3
CARRATALÁ, Adolfo. Disinformation and sexual and gender diversity in Spain : Twitter users' response, and the perception of LGBTQI+ organisations. In Social sciences. ISSN 2076-0760, 2023, vol. 12, no. 4, pp. 1-19.
IVÁNYI, Márton. Social media as the accelerator of neoliberal subjectivation and an entrepreneurial influencer self among youth? : the Hungarian theater. In Journalism and media. ISSN 2673-5172, 2023, vol. 4, no. 2, pp. 648-664.
PONERA, Jaffar Msafiri - MUBUYAETA, Mishake M. The use of social media for knowledge exchange in the era of misinformation by the Tanzania higher education students. In Regional journal of information and knowledge management [online]. 2023, vol. 8, no. 1, pp. 172-186 [cit. 2023-10-10]. ISSN 2412-6535. Dostupné na: https://www.ajol.info/index.php/rjikm/article/view/247850
YAP, Joseph Marmol - HAJDU BARAT, Agnes. Library and information science students' trust and judgement : an analysis of youth's social media engagement. In Education and technology in information science [online]. 2023, vol. 1, no. 1, pp. 13-27. ISSN 2596-1586. Dostupné na: https://dergipark.org.tr/en/pub/etis/issue/79269/1230834
PIETRZAK, Piotr - GRĘBOWIEC, Mariusz. Building trust on social media as part of higher education institutions' marketing strategy. In Privacy, trust and social media. New York : Routledge, 2023. ISBN 978-100096454-7, pp. 242-252.
SPÁLOVA, Lucia - MIKULÁŠ, Peter. Digital resilience in the area of hybrid threats: perception of concepts associated with the Ukrainian military conflict by generation Z in Slovakia. In Communication today. ISSN 1338-130X, 2023, vol. 14, no. 2, pp. 76-88.
POPOVICS, Anett - GARAI-FODOR, Monika. Analysis of information on Hungarian food products from the perspective of data obtained from a domestic sample. In 21st IEEE international symposium on intelligent systems and informatics : SISY 2023, Pula, 21st-23rd September 2023. Budapest : Institute of electrical and electronics engineers Hungary section, 2023. ISBN 979-835034336-6, pp. 145-150.
IVÁNYI, Márton. Academic online platforms and the Hungarian "Netizen" youth : theoretical framework and empirical research on general usage patterns. In Youth [online]. 2024, vol. 4, no. 1, pp. 332-343 [cit. 2024-03-20]. ISSN 2673-995X. Dostupné na: https://doi.org/10.3390/youth4010023
KWAMBOKA, Juniter. Role of social media in stakeholder engagement in universities in Kenya. In International journal of social science and humanities research. ISSN 2959-7048, 2024, vol. 2, no. 1, pp. 247-262.
SABRINA, Ade Josephin - FERNANDO, Yudi - MERGERESA, Fineke - IKHSAN, Ridho Bramulya - SARI WAHYUNI-TD, Ika - FERNANDO, Erick. TikTok-social media marketing practices and digital branding. In IATMSI 2024 : IEEE international conference on interdisciplinary approaches in technology and management for social innovation, Electronic, Gwalior, 14th-16th March 2024. Picataway : Institute of electrical and electronics engineers, 2024. ISBN 979-8-3503-6052-32024, pp. 1-5.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika článok
Názov Megatrends and media Podnázov on the edge Akcia Megatrends and media : on the edge . medzinárodná vedecká konferencia , [online] , 22.04.2020 Vyd.údaje Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie , 2020. - 635 p. s. Vydanie 1. vyd. ISBN 978-80-572-0062-8 ISSN 2729-7403 Form.deskr. zborníky konferencií Jazyk dok. angličtina Krajina Slovenská republika URL Link na konferenciu Kategória publikačnej činnosti FAI Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy (1) - PUBLIKAČNÁ ČINNOSŤ kniha
Názov Communication today Podnázov scientific journal of the Faculty of Mass Media Communication at the University Ss. Cyril and Methodius in Trnava Vyd.údaje Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie , 2020 ISSN 1338-130X Form.deskr. časopisy - journals Roč., číslo Vol. 11 no. 1 (2020) Jazyk dok. angličtina Krajina Slovenská republika URL Link na zdrojový dokument Kategória publikačnej činnosti GII Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy - PERIODIKÁ - Súborný záznam periodika (1) - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika ČLÁNKY 2020: Trust building and fake news on social media from the perspective of university students from four Visegrad countries časopis