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Využitie a implementácia metódy Balanced Scorecard v cestovnom ruchu
Title Využitie a implementácia metódy Balanced Scorecard v cestovnom ruchu Par.title Application and implementation of Balanced Scorecard method in tourism Author info Miroslav Knižka, Tomáš Gajdošík Author Knižka Miroslav 1988- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Gajdošík Tomáš 1988- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Ekonomická revue cestovného ruchu : recenzovaný vedecký časopis Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici. Roč. 48, č. 4 (2015), s. 206-215. - Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2015 Keywords balanced scorecard (BSC) cieľové miesta cestovného ruchu - tourism destinations kľúčové ukazovatele výkonnosti - key performance indicators tourist destinations Language Slovak Country Slovak Republic systematics 338.48 Annotation The Balanced Scorecard method transforms mission and strategy of the organization into a comprehensive set of performance indicators that provide a return framework for considera-tion of organizational strategy and management system. The emphasis is placed on financial and non-financial indicators as driving forces that allow the economic results to be achieved and create the potential for future development of the company. The aim of the paper is to highlight the particularities of application and implementation of Balanced Scorecard meth-od in hotels and tourism destinations. The article is based on secondary and primary sources and results in defining the perspectives of Balanced Scorecard aimed at hotels and tourism des-tinations. The process of implementation of Balanced Scorecard, as well as its shortcomings in tourism organizations, are identified Public work category ADF No. of Archival Copy 34835 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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