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The impact of COVID-19 on purchase behavior changes in smart regions
Title The impact of COVID-19 on purchase behavior changes in smart regions Author info Mária Pomffyová, Lenka Veselovská Author Pomffyová Mária 1963- (90%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Veselovská Lenka 1987- (10%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Computers. Vol. 12, no 2 (2023), pp. 1-25. - Basel : Multidisciplinary Digital Publishing Institute, 2023 Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019 inteligentné technológie - intelligent technologies - smart technologies Form. Descr. články - journal articles Language English Country Switzerland Annotation The COVID-19 pandemic has changed consumer behavior due to various restrictions and increased degrees of ICT use. By establishing and verifying the validity of the hypotheses, we aim to compare intensities of mutual correlations that indicate changes in consumer behavior depending on the degree and nature of changes in selected socio-demographic or socio-economic factors. The statistical evaluation of the answers obtained in surveys of representative samples of 987 respondents from the Slovak Republic (implemented in 2021 about the dual quality of goods sold in the EU) and also the answers of 347 respondents (in 2022 aimed at changes in Slovak consumer behavior) will be carried out with multivariate analyses using the SPSS program. The outputs indicated that during self-isolation periods, Slovak consumers bought more or the same amount as before the pandemic; shopping habits were mainly changed by women and groups with lower household income. Test subjects preferred the quality products and products posing the least amount of risk to health. All consumers intend to continue to shop through e-commerce platforms where they prefer a more personal experience (through social media or YouTube). Low-income people’s budgets are threatened by cheap products and poor distribution of spending, especially among young people. We recommend simplifying personalized visualized sales and education content and e-methods of information sharing also in order to make them accessible to digitally disadvantaged groups (according to income, age, education, etc.). The use of blockchains increases transparency of production and sales value chains, reducing the occurrence of unfair practices, and promoting participatory public dialogue. URL Link na plný text Public work category ADM No. of Archival Copy 52905 Repercussion category ILJKIĆ, Dario - KLEPAČ, Olgica - UŽAR, Dubravka - SAMFIRA, Ionel - DUNĐERSKI, Dušan - HAMAN, Daniel - ZOICAN, Catalin - MAJIĆ, Ivana - VARGA, Ivana. A case study of consumer’s attitudes towards agro-food markets in Danube microregion in Covid-19 pandemic. In Covid. ISSN 2673-8112, 2024, vol. 4, no. 3, pp. 409-428.
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