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Vzdělávání dospělých 2020 - reflexe, realita a potenciál virtuálního světa
- Title
Title Vzdělávání dospělých 2020 - reflexe, realita a potenciál virtuálního světa Par.title Adult education 2020 - reflection, reality and potential of the virtual world Subtitle sborník z 10. ročníku mezinárodní vědecké konference Vzdělávání dospělých 2020 konané v Praze 16. prosince 2020 Author info rec. Larysa Lukianova, Anna Marianowska ... [et al.] Another authors Lukianova Larysa (Recenzent)
Marianowska Anna (Recenzent)
Matouš Zdeněk (Recenzent)
Průcha Jan (Recenzent)
Pirohová Ivana (Recenzent)
Szarota Zofia (Recenzent)
Šip Maroš (Recenzent)
Action Vzdělávání dospělých 2020 - reflexe, realita a potenciál virtuálního světa . medzinárodná vedecká konferencia , Praha , 16.12.2020 Issue data Praha : Česká andragogická společnost , 2021. - 336 s. Issue 1. vyd. ISBN 978-80-907809-7-2, 978-80-907809-8-9 ISSN 2571-38412571-385X Form. Descr. zborníky konferencií Language Czech, English Country Czech Republic Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (4) - PUBLIKAČNÁ ČINNOSŤ kniha
Greenwashing - the dark side of eco-friendly marketing. A case study from SlovakiaPar.titleGreenwashing - ciemna strona marketingu ekologicznego. Studium przypadku ze SłowacjiAuthor infoAndrea Seberíni, Katarína Izáková, Miroslava TokovskáAuthorCo-authorsIzáková Katarína 1967- (40%) UMBEF04 - Katedra financií a účtovníctvaSource document
Tokovská Miroslava 1974- (10%)Studia Ecologiae et Bioethicae. Vol. 22, no. 1 (2024), pp. 83-95. - Warszawa : Wydawnictwo Uniwersytetu Kardynała Stefana Wyszyńskiego, 2024Keywordsekologický marketing - organic marketingčlánky - journal articlesLanguageEnglishCountryPolandAnnotationGreenwashing is the practice of making false or misleading claims about the environmental benefits of a product or service. The purpose of this study is to examine consumers’ perceptions and experiences in relation to the greenwashing tactics used by Slovak businesses within the framework of environmental health policy. In the present study, we used data obtained through an inductive qualitative research design according to consolidated criteria. From 14 participants aged 20-45, using reflexive thematic analysis, we analysed three semi-structured focus group interviews. Four descriptive themes were created: (1) Individual and interpersonal determinants of consumers; (2) Marketing and organisational determinants of brands; (3)Public policy of the environment and health of the Slovak Republic; and (4) Environmental sustainability and ecological protection. The findings of our study confirmed that greenwashing often relies on buzzwords to reel in consumers, making them believe that the products they purchase are biodegradable or ethically sourced. The observed deterioration of consumer trust in product brands as a reaction to greenwashing threatens the potential of green marketing and contributes to damaging the reputation of the producers. One solution could be disseminating information on how customers can verify the authenticity of organic products through public and social mediaURLPublic work categoryNo. of Archival Copy54225
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